Mother\u2019s Day is a special time of year for mothers and children all over the country. But did you know that it\u2019s also one of the most important commercial holidays for your brand? Mother\u2019s Day is the third most important retail holiday in the world, so no brand should miss it.<\/p>\n\n\n\n
Sunday May 14 is Mother\u2019s Day again. Children have been trying to keep their surprise a secret for days, because for some, Mother\u2019s Day is a unique opportunity to honor moms. Others think it\u2019s just a compulsory commercial song. But it\u2019s precisely this commercial aspect that provides a great opportunity for brands to promote themselves. 60% of Dutch people celebrate Mother\u2019s Day, and 53% of them say they also buy a gift for their mother<\/a>.<\/p>\n\n\n\n First, let\u2019s take a look at what the parent market currently looks like.<\/p>\n\n\n\n What can you do to promote your product and brand in time for the big day? Visual merchandising can be a very cost-effective tactic for increasing sales, complementing paid advertising and social networks. It should reflect your brand identity, entice people into the store and encourage them to make purchases. In-store marketing can increase sales by up to 20%.<\/p>\n\n\n\n During the peak sales days around Mother\u2019s Day, our regular Shop-in-Shop and Flex sales promoters are hard at work. Our efforts and your sales often triple on these days.<\/p>\n\n\n\n In short, if we list these characteristics, mothers seem to be the ideal target group. They\u2019re ubiquitous, still relatively often forgotten, but they\u2019re very open to contact – provided you offer them useful information. Would you like to know how we can do this for your brand? Then take a look at Field Marketing or contact Jennifer Borst: j.borst@racktime.eu<\/p>\n","protected":false},"excerpt":{"rendered":" Mother\u2019s Day is a special time of year for mothers and children all over the country. But did you know that it\u2019s also one of the most important commercial holidays for your brand? Mother\u2019s Day is the third most important retail holiday in the world, so no brand should miss it. Special attention for your […]<\/p>\n","protected":false},"author":1,"featured_media":341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sarawak.nl\/en\/wp-json\/wp\/v2\/posts\/377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sarawak.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sarawak.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sarawak.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sarawak.nl\/en\/wp-json\/wp\/v2\/comments?post=377"}],"version-history":[{"count":1,"href":"https:\/\/www.sarawak.nl\/en\/wp-json\/wp\/v2\/posts\/377\/revisions"}],"predecessor-version":[{"id":378,"href":"https:\/\/www.sarawak.nl\/en\/wp-json\/wp\/v2\/posts\/377\/revisions\/378"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sarawak.nl\/en\/wp-json\/wp\/v2\/media\/341"}],"wp:attachment":[{"href":"https:\/\/www.sarawak.nl\/en\/wp-json\/wp\/v2\/media?parent=377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sarawak.nl\/en\/wp-json\/wp\/v2\/categories?post=377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sarawak.nl\/en\/wp-json\/wp\/v2\/tags?post=377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Commercial<\/h2>\n\n\n\n
Perfect target group<\/h2>\n\n\n\n